Tulip Med Spa, specialists continue to deliver customized non-surgical cosmetic and aesthetic treatments in Mississauga, Canada, desired an online display of their microblading service to increase site sales, while utilizing their current customer base.
In the first month of activity the Cost Per Action was reduced by 20%
To avoid over-targeting existing visitors.
A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.
We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.
From The Client
“highly skilled in Search Engine Optimization. I would not hesitate to refer them to your business and other businesses. Ethical, hard-working, experts in their field for sure.”